The exposition is divided into sections: "Formation of an attractive image," "Presentation of the election program," " Work with "their" voters," "Attraction and retaining the attention of voters," which show the most interesting and characteristic kinds of promotional products of electoral campaigns of the last decade. The exhibition includes materials from the elections of the Russian Federation President in 2012, the deputies of the State Duma in 2007 and 2011, the mayor of Moscow and the Moscow regional governor in 2013, governor of Saint Petersburg
in 2014 and deputies of the Legislative Assembly of Saint Petersburg in 2007 and 2011, and other individual materials from regional elections.